Our Company Started in The Netherlands – Roelof Postmaa, Sr., an educator and sports coach in The Netherlands, became involved with tour planning in 1939, while taking students on trips from the Netherlands to other parts of Europe. As the interest grew, the parents asked to join these trips. Recognizing people’s need for guidance in planning their travels, Mr. Postmaa developed a successful business hosting tours throughout Europe. He firmly believed that travel broadens one’s horizon and enriches one’s mind.
Image Tours in the U.S.A. – Mr. Postmaa’s son, Roelof Jr., began assisting his father in the family business while still in high school. During a student exchange program, Roelof Jr. (known as “Rudy” in the USA) came to realize there was an interest for European touring in the USA. Rudy opened an office in Grand Rapids, Michigan in 1960, organizing the company’s signature HEART OF EUROPE ® tour for groups such as schools, alumni, students, choirs, orchestras, marching bands, churches and employee associations.
The Next Generation in the U.S.A. – By the summer of 1989 Rudy’s daughter, Monique, was working full time, running the day-to-day operations, bringing the third generation of the founding family into the business. Then in 2002, Monique and her husband, Mike (who had been managing Image Tours’ sales efforts since 1995), took over leadership of the business.
New Leadership – Since December of 2023, Image Tours has been led by Patrick McIntyre, who along with his wife, Beth, purchased the business from Monique and Mike, continuing the legacy of being a family owned and operated company. Patrick and Beth, along with all the Image Tours associates, continue to be dedicated to the core value of Image Tours of providing Superior Value with a Personal Touch. Thanks to this dedication, Image is often praised by both travelers and travel agents for courteous service, meticulous traveler preparation, and flawless execution of its tours.
Superior Value with a Personal Touch – From the very beginning, the goal of Image Tours has been to provide “Superior Value with a Personal Touch.” We have always remained loyal to this objective and continue to make every effort to provide a comfortable and gratifying travel experience at an affordable price. Our meticulous selection of accommodations and service providers translates into the highest quality at the lowest price.